Black And White Sport Fight Boxer

Coaching vs Managing

As we all know an organisation’s success depends on the performance of its people, people are not just your biggest asset they are your competitive advantage and there is no substitute for human performance.

And how well you can engage and motivate your employees will directly determine whether your business makes a profit or a loss.

Many business leaders want to know how you do this and the answer is to promote people in your organisation who can coach and lead your employees, not functional or technical managers who are highly competent operators but certainly not winning the hearts and minds of your people.

So what is the difference between a Coach and a Manager exactly?

A Coach will illicit an ongoing developmental interaction with their employees with the aim of helping their team members develop their capability, focus on what they are best at, achieve their goals and objectives and produce successful results.

A Manager will have one-way communication with their teams, where there is a lot of directive management, micro managing and telling people what they want them to do as opposed to asking.

A Coach facilitates change through verbal and non verbal communication (questions, reflections, explanations, metaphors, tasks, guiding focus, exercises and patience). A coach promotes their employees, learning and professional development, and personal bench marks.

A Managers interaction with their employees would generally be around, telling them the answers to their problems and telling employees how they think they should handle issues, rather than coaching them to get them to come up with the answers themselves.

A Coach creates and facilitates change, elicits, trains, asks meaningful questions, motivates, creates insights, explains, tasks, evokes, challenges, stimulates, supports and encourages employee’s self-expression.

Managers typically focus on numbers, KPI’s, results and hone in on mistakes, issues and times when employees struggle, they often focus more on development areas (weaknesses) rather than strengths. Managers, tell, yell, take over, don’t listen and blame. They are great technicians but often fail to get the best out of their teams. They are often self-serving and happy to throw their team under the bus if necessary. They want the glory of being a Manager but don’t want to take the time to actually coach their teams.

The ability of your leaders to bring the best out in people will ultimately drive your business trajectory and your ability to achieve long term growth.

I would ask you how many Coaches do you have in your business leading your teams right now? Most coaches are the quiet achievers, the humble servant not the dominate power hungry Managers of yesteryear.

If you want to attract and retain the best people you need to focus on promoting more Coaches in your business, or developing your current Managers to become better coaches.

HR Gurus offers a wide range of training courses to assist Managers becoming better Coaches.

Written by Head Guru Emily Jaksch.

Leave a Reply

Your email address will not be published. Required fields are marked *